Select A Question:

Q. 1. How do customers Opt-in to my mobile campaign?

A. When you sign up for an account, you are automatically given one mobile campaign of your choice. Additional keywords can be purchased and you can have an unlimited number of unique mobile campaigns. All your customer has to do is text your Opt-in Keyword to the shortcode 57780 and they can Opt-in to your mobile campaign. For example, if your keyword is WIN, your customer texts the word WIN to 57780.

Your customer can just as easily opt-out of your mobile campaign by sending the word STOP to 57780.

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Q. 2. What is a Double Opt-in?

A. Any mobile campaign that is ongoing (Subscription) or Premium-rate requires a Double Opt-in procedure. This procedure starts with the user sending a text message with your Keyword to 57780. The user will then receive a message asking that they confirm their request to join your mobile campaign. By replying with YES, Y, OK, or SURE, the user confirms their opt-in request and is “Double Opted-in” to your mobile campaign. The user then receives a confirmation message stating the terms of the mobile campaign along with your contact information. Now, you are ready to start sending your user timely mobile alerts.

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Q. 3. How can I promote my mobile campaign to my customers?

A. The best way to build your Opt-in database is to promote your mobile campaign through your existing promotional channels such as print, radio, television, internet, in-venue, packaged goods, and more. Utilizing your existing marketing efforts is the best way to encourage customers to join your mobile campaign. Your campaign message to consumers should be simple and can be added to the promotional material you are currently using:

"Join Hollywood VIP Mobile Club to find out about hot upcoming events. Send the Word ‘VIP’ to 57780 Now!
*This is a free service, however standard text messaging charges by your wireless carrier may apply.
Additionally, you can create incentives such as free gifts, discounts, and special invites to encourage your customers to join your mobile campaign.

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Q. 4. What types of mobile campaigns can I create with your service?

A. Mousetrap supports all types of mobile campaigns. Select a one-time message or subscription campaign and choose either Standard rate or Premium rate. Most of our messages are text-based (SMS) messages no longer than 160-characters. Each message can have up to 6 Interactive Replies that can be created to increase interaction and personalization for your mobile campaign.

We also support content mobile campaigns such as ringtones, wallpapers, mobile video, and WAP URLs.

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Q. 5. What are the special rules regarding Text-to-Win Premium Sweepstakes?

A. ALL Premium sweepstakes campaigns must have a FREE method for entering the sweepstakes online. ensures that all Premium text-to-win or text-to-vote campaigns also have a FREE method of entry via our branded website www.TextMGR.com. It is recommended that our clients create their own FREE entry methods via their branded websites to ensure compliance with Premium messaging guidelines.

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Q. 6. What cellular carriers do you support?

A. currently has connections with ALL US Tier 1 carriers (Cingular, Verizon, Sprint, T-Mobile, Nextel, Virgin Mobile, US Cellular, Alltel). Our service is also compatible with most US Tier 2 carriers as well.

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Q. 7. Do I still need to find a Mobile Marketer or Aggregator?

A. The answer is NO! Mousetrap provides you with all the tools needed to create unique mobile campaigns in minutes. Aggregators specialize in direct connections to the US carriers and have very limited messaging platforms. Mobile Marketers charge a hefty premium for preparing mobile campaigns that can be created in 5 minutes with our dashboard. Bypass the mobile marketer and the aggregator and take advantage of a messaging software that is easy to use and very advanced.

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Q. 8. How do I get my contacts into the software?

A. We have designed a simple online process for uploading existing contacts. Use our sample .CSV file to properly format your existing contacts. Our uploader will sort out invalid records and duplicates while updating records that have already been added.

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Q. 9. What if I have existing mobile phone numbers with no carrier info?

A. We can lookup your existing mobile contacts and retrieve the carrier information for these contacts. All you have to do is upload your contacts database via .CSV File and let us do the rest.

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Q. 10. How do I access my account and what software/hardware do I need?

A. Mousetrap is web-based. When you setup an account, all you need to access the service is a computer that is connected to the internet and any web browser. There is no special software or hardware to install or purchase.

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Q. 11. How long does it take before subscribers receive messages I send out?

A. Messages are sent instantly within 1-2 minutes of you sending a message.

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Q. 12. What is the limit of messages I can send with your service?

A. There is no limit of how many messages you can send using our service. However, best practices indicate that you should not be sending more than one message per day to your subscriber base. More frequent message sending can result in a very high opt-out rate from your list.

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Q. 13. What are Interactive Replies?

A. The key to a successful mobile campaign is to engage your users in interactive and personalized messaging content. ’s patent-pending software allows mobile campaigns to have up to 6 Interactive Replies that stimulate user interactivity and personalization. Create up to 6 personalized messages that users can interact back and forth with.

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Q. 14. When can I start using my mobile campaign?

A. The answer is NOW! We have gone through the painstaking task of provisioning every type of mobile campaign so you don’t have to. Simply log-in and create any type of multiple campaign such as text-to-win, text-to-vote, interactive alert, trivia, ringtone/wallpaper, and more. Agree to ’s Terms & Conditions and your campaign is activated right before your eyes.

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Q. 15. Aren’t there strict rules and guidelines for mobile messaging campaigns?

A. YES, the Mobile Marketing Association (MMA) has developed best practices guidelines for mobile messaging campaigns. However, with you don’t have to worry. All campaigns are pre-programmed to adhere to ALL Mobile Marketing Association guidelines for Best Practices.

Once you decide on the type of mobile campaign, ’s messaging software will guide you through the proper single or double Opt-in process. Every message sent to an Opt-in user will automatically contain the proper message footer (Txt STOP 2OptOut. Std rates apply).

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Q. 16. What is a shortcode?

A. All mobile campaigns operate on a common short code that is approved by mobile carriers. Short codes can be unique or random 4-6 digit numbers and can be acquired through US Common Short Codes Associaton for $500-$1000/month. We have our own shortcode (57780) and have access to all possible keywords under this number.

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Q. 17. Do I need to obtain a common shortcode to start mobile messaging?

A. The answer is NO. We provide a shared shortcode environment, in which each customer uses unique keywords on the same short code "57780". You still have the powerful two-way messaging capabilities using our Interactive Replies feature without the added cost of paying for a shortcode.

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